May 2026
In partnership with Little Kickers
Rookie Playday: Football Session
As the first activation under Rookie Play Day, Rookie introduced a new play-led platform designed to help kids grow, learn and connect through play. In partnership with Little Kickers, the Football Session brought young families together for an engaging and beginner-friendly football experience, while supporting awareness of the Nike World Cup Collection. The session attracted 38 kids and approximately 80 parents, with strong participation and positive feedback from families.
Key Highlight: Rookie Play Day Launch
Rookie successfully launched Play Day as a new family-focused experiential platform, combining sport, play and community engagement while generating strong parent participation, positive feedback and organic social interest.
FREE PERSONALISED FOOTBALL KEYCHAIN
As the World Cup excitement swept across the globe, Rookie Malaysia brought the football spirit to life with a special gift with purchase activation. Little football fans got to unleash their creativity and make their own personalised football keychains, turning their love for the game into a fun keepsake to treasure!
