Rookie Whilly's Whirpool Memory

April 2026

In partnership with Puredays + SUPER Avatar Coaches

Interactive Book Reading & Game Session

A heartwarming campaign designed to help children better understand and express their emotions. Through an interactive storytelling and play session at Rookie IOI City Mall, Rookie created a safe and engaging space for emotional learning, while connecting parents with meaningful tools and products that support their child’s growth. The campaign welcomed approximately 20 kids and 10 parents across two sessions, with storytelling, games and active participation encouraging both children and parents to engage in the experience.

Key Highlight: Interactive Emotional Learning Experience

Rookie brought emotional learning to life through storytelling, play and parent-child participation, reinforcing the brand’s role in supporting kids’ emotional growth beyond fashion.