Rookie Play Day: Family KIDSROX

OCTOBER 2026

Rookie Play Day: Family KIDSROX

In partnership with The Marathon Shop, The Backyard Training and PUMA Malaysia

As Rookie’s second Rookie Play Day activation, Family KIDSROX brought parents and kids together for a fun, beginner-friendly fitness experience inspired by HYROX. In partnership with The Marathon Shop, PUMA Malaysia, and The Backyard Training, the event encouraged families to get moving, embrace new challenges, and discover the joy of staying active together.

Hosted at The Backyard Training, Family KIDSROX was filled with energy, teamwork, and plenty of family fun. From tackling fitness challenges together to cheering one another on, parents and kids shared an exciting experience that celebrated movement and togetherness.

With enthusiastic participation and plenty of smiles along the way, Family KIDSROX brought Rookie’s spirit of play to life, creating meaningful moments for families to connect, move, and make memories together.

FREE PERSONALISED KEYCHAIN

Participants also go creative by customising their own keychains to take home as keepsakes. The event wrapped up with special recognitions for Rookie of the Day, Best Teamwork, and Best Cheer Squad, celebrating the determination, encouragement, and team spirit shown throughout the session.