Levi’s Brand Day: Denim Bag Tag Workshop

JUNE 2026

Levi’s Brand Day: Denim Bag Tag Workshop

DENIM WITH A PURPOSED

As part of Levi’s Brand Day campaign, Rookie celebrated kids’ individuality, dreams and personal style while strengthening awareness of Levi’s Kids’ exclusivity at Rookie. The campaign combined authentic storytelling and KOL-led digital content with an in-store Denim Bag Tag Workshop, creating an interactive experience for customers while driving store engagement. The campaign also introduced a Denim Bottle Bag GWP, created in collaboration with Dignity for Children Foundation and crafted by marginalised community, adding a social impact element to the campaign.

Key Highlight: Denim Bag Tag Workshop

The in-store workshop transformed Levi’s Brand Day into an interactive brand experience, giving kids and families an opportunity to get creative while driving engagement with Levi’s Kids at Rookie.